Brand
BAR
Words by Imogen Clark
There is a glaring need to bring sustainability to the forefront of fashion, and Sophie Mckay’s planet-friendly yet fashion-forward jewelry brand BAR is on of the answers. Having worked as a designer and freelance consultant for some of fashion’s biggest names such as Versace, Burberry, and Tom Ford, Sophie decided to set up BAR in 2016. Straying away from the regular ready-to-wear buzz, she wanted to create something timeless and sustainable in design – a positive change to an industry which continually seeks something new.
The fusion of aesthetics with sustainability has created a range of jewelry that is season-less and has attracted the likes of Emma Watson and Naomi Harris. BAR is on its way to becoming one of London favorite up and coming brands. Lipokello tsa mabenyane li fumana khothatso ho tsoa mokhatlong oa mehleng ea kajeno, ho tsepamisa maikutlo hodima sebopeho le sebopeho, e bua ka Jean Arp le Constantin Brancusi.
Bohareng ba BAR ke sepheo sa eona sa ho sebelisana hantle le tikoloho ka mekhoa eohle ka ho beha leihlo ka hloko tšusumetso ea k'hamphani lefatšeng mme e 'ngoe ea litsela tseo ba etsang sena ka tsona ke ka ho hlahisa silevera e ntle e nchafalitsoeng le ho sebelisa sephutheloana seo e leng polasetiki.- mahala. Sophie oa tseba hore ha lets'oao le qala ho hola le phello ea lona e tla ba teng, ka hona o etsa qeto ea ho e etsa "pele ho tsohle ho latela hore na e tla ba monate hakae lefatšeng ka bophara". Ntho e 'ngoe le e' ngoe ea mabenyane e na le pokello ea botho, ho qala bophelo ba eona setsing sa studio sa East London. Ka letsoho McKay o betla li-prototypes, e lateloang ke tšebelisano e haufi-ufi le bahlahisi ba lehae ho li hlahisa - ba eteloa khafetsa ho hlahloba litaelo le ho nahana ka meralo e mecha.. BAR e ikemiselitse ho susumetsa bareki ho etsa liqeto tse hlokolosi ha ho tluoa tabeng ea ho reka feshene.
Setšoantšo sa lifoto: Thu Thuy Pham / Mehlala: Vanessa Ohlen, Zarina Shukri, Tsunaina