uphawu
SS18 BAMBA
PHILA KAHLE, PHILA USISIKELELE
Amandla oMntu okanye iHUPOT yenye yeebrendi ezinomdla ezivula isimbo saseMzantsi Korea kunye neNgqokelela ezaliswe kukuphola. IiMasters ekuboniseni i-nonchalant kunye ne-laidback vibes, IHUPOT luphawu lokunqwenela. Yasekwa ngabayili uDowon Kim kunye noYK Rebekah Kim, bobabini ngokudibeneyo basungule ileyibhile yefashoni kwi 2008 emva kokufunda eParsons. Xa ebuzwa malunga negama lophawu abaqulunqi bathi, "Intsingiselo yeHUPOT kukubonisa ukuba amandla omntu akanamda kwaye wonke umntu unokufezekisa amaphupha abo."
Kungekudala emva kokuvela kwiSonka & Ibhotolo, umboniso wezorhwebo eBerlin kunyaka emva kokuphumelela, IHUPOT yaqala ukuthumela ngaphandle kumazwe anjengeJapan, eTshayina, kunye neHong Kong, ngelixa kwangaxeshanye besenza iqonga labo le-intanethi elithunyelwa kwihlabathi liphela. Ukuchongwa kwasekuqaleni kwe-brand eguqulelwe njengee tee ezilula kunye ne-leggings, apho isibini sahlala sicocekile kwaye sincinci, kunye nemigca yabo ngokubanzi kunye neemilo, ezityetyiswe ngemithamo ebaxiweyo kwaye ibandakanya i-superposition's yesiketi kwiibhulukhwe kunye neevesti ezigqibeleleyo.
IHUPOT eveliswa eSeoul, UMzantsi Korea uqhubeka njengodibaniso lwemifanekiso eprintiweyo, ezikhupha intetho elula, kunye ne-silhouettes enesibindi kwaye igxininisa kwimidlalo ephezulu etsala abantu abadumileyo.. Kwingqokelela nganye, I-HUPOT yamkela ingqikelelo yokuyila "Ukukhanya okulinganisa ubumnyama", i-ethos ebonakala ivuleleke ekutolikweni ngokutsha kobugcisa.
“Iimpahla zethu ziyanxitywa ukusuka kwabancinci ukuya kwabakudala. Nangona kunjalo, xa siyila sigxile kulutsha, amagcisa, nokuhamba kwenkcubeko.” Ngokubhekiselele apho bakhupha khona indalo yabo yokuyila, Ugxininiso lwe-duo, “Impefumlelo yethu ithathwe eBhayibhileni, ifilosofi, kunye noncwadi lwakudala…kwaye eyona nto sijolise kuyo kwimveliso ngumgangatho phambi kobuninzi. "
Amagama nguKate Farley
