Words by Katie Farley
Nigerian-based designer Ifeanyi Nwune emerges as the visionary brainchild and creative director behind the upcoming and high-fashion menswear label I.N Official. With an unorthodox African rooted aesthetic, the brand’s important objective is to design and produce domestic clothing that is created to an exceptionally high standard, with an additional emphasis on fresh, contemporary styling. With taking pride in curating high-end staples for men who convey effortless confidence and attitude, every piece is lovingly handmade in Nigeria to accelerate the exotic design philosophy that is targeted at the African youth market and beyond.
Since I.N Official’s establishment in 2015, the innovative label has produced eight incredible collections, which have included more than ninety designs throughout their short albeit impactful inception. The brand created two short films, both of which in 2016 were nominated that year in the South African and Chicago film festivals. During this time, I.N Official pride themselves every season in being the notable African brand for creating silhouettes that are ready-to-wear and bespoke. They have also accumulated an impressive celebrity following, with names such as Skepta, Wale, Theophilus London, Wizkid, Jeremy Meeks, etc. all wearing the I.N Official name.
“The concept of I.N Official was conceived after my freshman year in 2012” explains Ifeanyi. “I wanted to style my clients at the time with “cool clothes” but in Africa, they were either nowhere to be found or were over-priced. I slowly started recreating pieces I saw on Tumblr instead, which transcended to creating a whole fashion line with a cutting-edge aesthetic.”
Photographer: Ifeanyi Nwune