Polo Ralph Lauren don Oak Bluffs

Gishiri & Jaket satin: Ralph Lauren ya girmama gado na al'adu na itacen oak bluffs

kalmomi daga Teneshia Carr

A gefen arewa maso yamma na gonar inabin Marta, nesa da na zamani da ropes na sabo na New York, yana zaune oak bluffs, wani gari wanda ba shi da tushe, Amma a ƙwaƙwalwa. Wani wuri ne da yake magana, Inda al'ummomi suka koma gidan gishiri mai haske, kuma inda baƙar fata kyau na ƙaho ya sami ƙarfi a cikin shiru mai natsuwa a cikin iska da al'ada. Yanzu, duniyar ralph Lauren ya isa, Ba don Reimagine Oak Bluffs, amma ya nuna shi.

Tare da ƙaddamar da Polo Ralph Lauren don Oak Bluffs tari, Alamar ta ci gaba da fuskantar tattaunawar da ta samo asali tare da kayan al'adun baƙar fata. Wannan ba tare da Farko na Ralph a cikin wannan sarari ba; hadin gwiwar da ya gabata tare da karin kwalejoji da kwalejoji a ciki 2022 saita abin da ya gabata don salon da cibiyoyin kafa. Amma wannan tarin, dauke da wannan alumni guda-masu zanen kaya kuma aka saki a karkashin Brand 'Design da niyya’ tukuba, wani shiri wanda ke da niyyar ƙirƙirar salon tare da manufa, yana ɗaukar abubuwa gaba: Kashe harabar kuma cikin al'umma. nan, salon bazara shine labarin, kuma kowane sutura wani shafi ne daga kayan tarihi masu rai.

Kamfen ya bayyana kamar harafin soyayya zuwa Oak Bluffs, Inda Shafin Ralph Lauren Amerika Amurka ya gana da kwayarwar baki baƙar fata. Nadine Ijewere da Nadine Izewere da Nadine Izewere da kuma Mawallafi Cole Brown, hoton yayi magana a cikin rubutu, tarawa itace, Sun-Bleach othililes, da kuma ido-kafancin ido. Ba a gabatar da waɗannan samfuran ba; suna shugabanni na al'umma, Shirye-zanen gida, ɗalibai, furuna, da kuma tsibirin masu rai, waɗanda suke san sautin biyar da-bakwai, Shiriya na zamantakewa kawai kafin yamma.

Da sutura? Yana hums da gāba. Maroon Satin Varsity Jakakkfu da Maroon Tiger Snarls tare da dabara Power. Foda-shudi da na Ivory Cardigan nods a hankali zuwa harshe na gani, An kame tare da mascot na Jaguar da filayen filayen daga harabar Atlanta. Mai ma'ana, Jaket na Quallted da kuma dacewar bargo suna ba da haraji ga al'adun gargajiya, Kowane faci mai shara da tabbaci. Waɗannan guda ba sa ƙoƙarin yin magana game da itacen oak bluffs; Suna saurare, sannan quite.

“Wannan tarin ya fi Town Town; Labari ne na Mafarkin Amurka,“ Ralph Lauren ya ce a cikin wata sanarwa. Da'awar lofty ce, Amma wanda ya rayar. Don yawancin iyalai, Oak Bluffs yana wakiltar wani aiki mai gudana, sararin sama, dama, da son kai. Yana daya daga cikin fewan wurare a Amurka inda dukiyar baƙar fata ce ba anan ba ce, Amma ma'anar halayyarsac.

“Mun kusanci tarin abubuwa da fim ta farko na kwana da farko da gaske nazarin tarihin rayuwa da kuma sauraren tarihin rayuwa da kuma sauraren tarihin rayuwa da kuma sauraren tarihin rayuwa da kuma sauraren tarihin rayuwa a wurin daga zamanin al'umman mazaunan da suka rayu da gaske,” in ji James Jeter, Darekta, Polo Polo. “Mun so mu raba sihirin da ba a bayyana ba a wannan wuri tare da duniya. Ko dai ba ku ga abin ƙyama ba ko kuma halartar HBCU, Kowane mutum na iya haɗawa da wannan kwanciyar hankali na wata al'umma da aka sani da wannan kwanciyar hankali lokacin da kuka sami gida daga gida.”

Ta hanyar jingina cikin wannan gaskiyar, Ralph Lauren doesn’t just sell clothes. It participates in narrative repair. For decades, fashion has borrowed liberally from Black culture, raiding its archives without credit. With the Oak Bluffs campaign, the brand reverses that trend, embedding itself in community, history, and lived experience. The result is not costume, but a respectful collaboration that values the community’s heritage and culture.

The visual campaign is accompanied by a short documentary titled “A Portrait of the American Dream: Oak Bluffs,” premiering on YouTube on July 24th. Featuring archival footage and real-life stories from island residents and HBCU alums, the film will screen again at the Martha’s Vineyard African American Film Festival in August. Wannan alƙawarin ya ba da labarin ba da ralph Lauren Ralph Lauren ba kawai ga labarin, amma ga masu ba da labari kansu, Gayyatar masu sauraro don zama wani ɓangare na labarin.

Kuma a ci gaba da wannan ethos, Alamar ta yi babban goyon baya ga jama'ar gari. Kulawa zai taimaka wa gidan, Inc., ungiyar rashin lafiya 100 Masu ba da baƙi na mata suna aiki don adana kayan tarihi da al'adun gargajiya. Sauran abokan aikin sun hada da Gidan Taron Inabin Marta, Trail na Amurka na Afirka, kuma uri, Goyon bayan Karatun Malali don Daliban HBCU da ƙoƙarin daukar ma'aikata na dogon lokaci a cikin masana'antar zamani.
I mana, Akwai wasu sukar lamiri yayin da brands brands ke shiga al'adun alfarma. Amma wannan yana jin daban. Kulawar ta bayyana a cikin matakai, A cikin simintin, kuma a cikin haɗin gwiwa. Babu wani abu a nan shine. Kowane daki-daki, daga embroidery zuwa maganganun hanyoyin sadarwa, ya sanya hannu a cikin wadanda ke sanya sakonnin da ake fada.
A lokacin da fashion sau da yawa yakan kashewa cikin abubuwan da ake gudanarwa da kuma yanayin aiki, Kasar Polo Ralph Lauren don Oak Bluffs Tarin yana ba da samfurin don wani abu mai sauƙi, zurfi, Kuma mafi yawan. Ya tabbatar da cewa salon Amurka ba mai ban da Monolith ba ne amma wannan rikice-rikice da al'adun bakin bakin baki ba iri-iri bane amma al'amudi.
A cikin itacen oak bluffs, Kyau ba kawai gani, An tuna shi. Ralph Lauren Sabon aiki ya kama wannan abu mai wuya a cikin salon: girmamawa. Kuma cikin yin hakan, Yana tunatar da mu cewa salon yana da kyau lokacin da ya nuna ba kawai jiki ba, Amma ran wani wuri.