Polo Ralph Lauren yeOak Bluffs

Mhepo yemunyu & Satin Jaketi: Ralph Lauren anokudza nhaka yetsika yeOak Bluffs

mazwi naTeneshia Carr

Pane kuchamhembe kwakadziva kumabvazuva kweMartha wemizambiringa, kure nemamapepa emavhiki uye velvet tambo dzeNew York, anogara oak bluffs, Guta rine nhaurwa dzakatemerwa kwete mukutarisisa, asi mundangariro. Inzvimbo iyo Bandarindira Inotaura, ipo mazera anodzokera kune akaenzana-akagezwa midziyo yemunyu, Uye uko Black creatre kwenguva yakareba yakawana yakanamirwa yakanhamwaridzana mumhepo yegungwa netsika. Ikozvino, Nyika yeRalph Lauren yasvika, Kwete kutora imageny oak bluffs, asi kuti uzviratidze.

Neiyo yekutanga ye Polo Ralph Lauren yeOak Bluffs Unganidzo, Iyo brand inoenderera mberi denderedzwa dialoved dialogue ine dema tsika nhaka. Iyi haisi ralph yekutanga faray munzvimbo iyoyo; yake yekutanga kubatana ne mhouhouse uye spelman mahombekombe mukati 2022 Gadza ratidziro yemhando iyo inoenderana nenhaka. Asi kuunganidzwa uku, makagodzerwa neiyo alumni-vatambi-vashanduri uye vakaburitswa pasi pe Brand's 'Dhizaini nechinangwa’ chikuva, Chirongwa icho chinovavarira kugadzira fashoni nechinangwa, inotora zvinhu mberi: off campus uye munharaunda. Pano, Chimiro chezhizha ndiyo nyaya, uye nguo imwe neimwe iri peji kubva kuchitoro chekugara.

Iyo mushandirapamwe unovhura senge tsamba yerudo kune oak bluffs, uko Sarph Lauren's Signature americana inosangana nerevo yeBlack Coastal Choisal. Shotha panzvimbo neNadine ijewere uye inotungamirwa nemunyori-firivheri cole brown, Mifananidzo inotaura mumatare, Wood Wood, Zuva-rakarongedzwa zviyero, uye nhaka-yakamonera ziso rekutarisa. Aya haabvumirwe mienzaniso; Ivo Vakuru Venharaunda, Porch-Sitters, vadzidzi, mapurofesa, uye hupenyu hwepamoyo, avo vanoziva rwiyo rwevashanu-nomwe, Iyo burank yemunharaunda nguva pfupi isati yadonha.

Uye zvipfeko? Inomins neHakeitage. A Maroon Satin Varsity jekete inobereka maroome's Maroon Tiger Snarls ine SUBLE SIMBA. Hupfu-bhuruu uye nyanga yekadhigan inokomberedza zvinyoro-nyoro kune sporman yemutauro wekuona, yakarongedzwa neiyo jaguar mascot uye landmark motifs kubva kune yayo Atlanta Campus. Zvichakadaro, quailted maJackets uye magumbeze anofananidza anobhadhara mutero kune nautical tsika, yega yega chigamba chisimbisa chinyararire chechitsuwa chekuyeuka. Izvi zvidimbu hazviedze kutaura pamusoro oak bluffs; vanoteerera, ipapo echo.

“Kuunganidzwa uku kunenge kwakawanda kudarika dhorobha remahombekombe; Inyaya yeiyo American Kurota,“ Ralph Lauren akadaro mune chirevo. Icho chidimbu chakakwirira, asi imwe inoenderana. Kune mhuri dzakawanda dzevatema, Oak Bluffs inomiririra chiitiko chinoramba chiri kuitika chekudzokorora kwenyika, nzvimbo, kusununguka, uye kuzvida. Ndiyo imwe yenzvimbo shoma muAmerica uko kwakasviba kwepfuma haisi iyo anomaly, Asi hunhu hunotsanangudzac.

“Takasvikira pamatanho ese uye iyo firimu nekutanga kushandisa nguva mumunda wemizambiringa uye tichinyatsoita muzvizvarwa zvemhuri uye tichiteerera nyaya dzehupenyu ipapo kubva kuzvizvarwa zveVagari vakanyatsoiraramira,” anodaro James jeter, Creative Director, Varume Polo. “Isu taida kugovera mashiripiti asina kutaurwa kwenzvimbo ino nenyika. Ingave kana iwe wanga uchienda kune oak bluffs kana kupinda hbcu, Wese munhu anogona kubatanidza kune iyo nyaradzo yenharaunda inozivikanwa uye kuti kunzwa kwekusununguka kana iwe ukawana imba kure nemusha.”

Nekusendamira muchokwadi ichi, Ralph Lauren haangotengesa zvipfeko. Inotora chikamu mukugadziriswa kwerondedzero. Kwemakumi emakore, Fashoni yakakwereta yakasununguka kubva kune nhema tsika, kuputira zvidziviriro zvaro pasina kiredhiti. Neiyo oak bluffs mushandirapamwe, Iyo mhando inodzosera maitiro ayo, Kuzvibata pachako munharaunda, Nhoroondo, uye yakaonekwa chiitiko. Mhedzisiro haisi chipfeko, Asi kubatana kunoenderana kunokoshesa nhaka yenharaunda uye tsika.

Mushandirapamwe wekuona unoperekedzwa nebhuku pfupi zvinyorwa “Mufananidzo weRota yeAmerica: Oak bluffs,” Kukura paYouTube musi waChikunguru 24th. Featuring Archival Fefival uye Real-Hupenyu Nhau Dzevagari Vese Vagari Vachitsuwa uye Hbcu Alums, Iyo firimu ichatsvuka zvakare paMartha's videyard afriyard african American film festival muna Nyamavhuvhu. Uku kuzvipira kune inonyora zvinyorwa Ralph Lauren's Kuzvitsaurira kwete kune nyaya chete, asi kune vanotaura nyaya ivo pachavo, Kukoka vateereri kuti vave chikamu chehurongwa.

Uye mukuchengeta neiyo ethos, Iyo mhando yakaita tsigiro inooneka kune nharaunda yenharaunda. Mari inowana ichabatsira maCottager, Inc., Sangano risiri rekusarudzika re 100 Black Mukadzi Varidzi Vemba Varidzi Vanoshanda Kuchengetedza Chikoro Chinyorwa Chenhoroondo uye Tsika Nhaka. Vamwe vakaroorana vanosanganisira Martha wemizambiringa Museum, Iyo Africa yeAfrica American Heritage Trail, uye iyo isina, Kutsigira Scholarship yeHBCU Vadzidzi uye Long-Long Decruitment Kuedza muindasitiri yemafashoni.
Ehe saizvozvo, Iko kune zvisingadzoreki kutsoropodza kana nhaka brand pinda nzvimbo dzetsvene dzvene. Asi izvi zvinonzwa zvakasiyana. Iko kutarisirwa kunoonekwa mumatanho, mukukanda, uye muzvidzidzo. Hapana pano generic. Zvese zvese, kubva kune embroidery kune iyo Armard Reference, yave yakasainwa nevaya vanogara nyaya iri kuudzwa.
Panguva iyo fashoni inowanzo kusendama kuita maitiro ekutenderera uye kuitisa maitiro, iyo polo ralph lauren ye oak bluffs kuunganidzwa inopa muenzaniso kune chimwe chinhu chinononoka, zvakadzika, uye zvimwe resonant. Izvo zvinosimbisa kuti maitiro ekuAmerican haasi monolith asi collage uye iyo dema yemahombekombe ezvetsika haisi subre-genre asi mbiru.
Mune oak bluffs, Runako harisi kungoonekwa, Zvinoyeukwa. Ralph Lauren's Yazvino Basa Rekutora izvo zvisingawanzo chinhu mufashoni: kuremekedza. Uye mukuita izvi, inotiyeuchidza kuti chimiro ichocho chakanyanya kunaka kana chichifunga kwete chete muviri, asi mweya wenzvimbo.