Phawula
IRoya
Amagama kaKatie Farley
Umkhiqizo wemfashini osafufusa uRooya, Idalwe nguMklami Rooya Rasheed kuyinto evelayo brand yokuphulukisa ekhethekile ku-lamenswear yanamuhla. Ekuqaleni uhlala kuma-maldives, URasheed waguqukela e-Australia ngaphambi kokugcina ebeka isigqoko sakhe sokudala e-United Kingdom; ukushayisana koqobo kwamasiko akhuthaze ukwakheka kwakhe kwezingubo. IRoya, Igama lemvelaphi yasePheresiya lihumusha njengombono, Eqhubekela phambili nokuqonda komkhiqizo, Ukuba yisiprofetho esihlangene nempilo kaRasheed, kanye nemicabango yakhe, izifiso futhi ngaphezu kwalokho izinselelo zempilo yakhe. Uhlobo lomkhiqizo luhlanganisa ubuntu bomqambi, ukhipha unomphela umuzwa wokuvuleleka nokuba sengozini, ngokuqondile, Ukuhlola ku-IBHAYI EBONAKALAYO, uthando, -qamba kabusha, Futhi umbono weqiniso, kanye nokunye komuntu okukhipha empilweni yokuhlukahluka.
Ngokunensa, URooya akakaze athole isifiso sokuvula umkhiqizo wakhe, Kuze kube yilapho ephothula iziqu ze-ba Hons degree in design fashion futhi ngaphambi kwalokhu wathola degree emklamweni wezimboni eRmit. "Ngabona ukuthi angifuni ukuyeka ukudala nokwenza izingubo zami" kuvuma uRasheed . "Benginesidingo esikhulu sokuqhubeka. Bengifuna ukuklanywa kwami kuzwakale nokugqokwa. "
Uhlukanisa nabanye abaklami ngokwakha ubuhle bokubuthana, acebisa unyaka wakhe wokugcina wemfashini wemfashini, Kwethula iqoqo elithonywe ngokuyinhloko yifenisha kanye nomklamo womkhiqizo. "Into eyodwa iphaneli angitshele ngalo ngonyaka wami wokugcina ukuthi lapho bebheka izingubo zami, abawuboni omunye umsebenzi womklami kodwa owami,"URasheed uyakhumbula uyakhumbula. "Bengifuna ukudala okuthile okuhlukile kepha okuthile okungimelele futhi ubuntu bami njengoMklami. Bengifuna ukuthumela umyalezo mayelana nomqondo weqoqo lami lokuthwesa iziqu njengoba kungokwami uqobo. Izingubo zami zibonisa ukuvuleleka, ukuba sengozini futhi kuvumela ukuthola induduzo ngokwakho kanye nasezindaweni ezikuyo. "
Isitedla, Izimo ezivimbela ukuthuthukisa ngokuhlola kanye nama-silhouette ashubile ziyisibonakaliso semidwebo ebalulekile ehlukanisa amafashini womklami. Kulo lonke iqoqo lakhe lamanje, "Ukukhathazeka kanye namaski esikugqokayo", URooya uphinde akhiphe umyalezo omangalisayo maqondana nempilo yengqondo kanye nokucwaswa okuzungezile okulethwa ekunakekelweni kwemboni. "Ngikwenzile ngendlela enhle ngemibala ekhanyayo yokugqoka izifiso zokuzizwa ikhuthazekile futhi ivulekile. Ngisebenzise nezindwangu ezisindayo ukukhombisa umuzwa wobunzima bempilo yengqondo kungaletha. Ngisebenzise nezindwangu ezithambile ezibhekene nezindwangu ezinzima zokuphikisana nenduduzo nemizwa yokuvinjwa nokukhathazeka. "
Ukusungula ubuhle obuvela njalo buvela othandweni lwe-rasheed of Art ngazo zonke izinhlobo - inkanuko eyamukele ngisho nengane, lapho akwamukele khona ukwazisa ngobuciko obuhle nobuciko besimanje. Ngedigri yangaphambilini ekwakhiweni kwemfashini, wazithola ethonywe kakhulu yifenisha kanye nomklamo womkhiqizo. Ngezinto ezingeziwe kufaka phakathi izinkuni, fonya, nepulasitiki, kanye nokuphrinta kwe-3D obekusebenze nakho ngaphambili, Umqambi wayazi ukuthi ufuna ukufaka uhlu lwalezi zinto ezigqokeni zakhe.
Amajamo akhiwe futhi ancishiswe ngamasu wokudonsa aqhakaza aqhamuke nezingcezu zokusukuma phakathi kweqoqo lakhe. "Ingubo yami engiyithandayo yiJacket Yami Kakhulu ngoba ayikwazi ukwahlukaniswa njengoba i-hybrid,"Kuchaza uRasheed . "Angithandi ukufisela okujwayelekile. Ngiklama labo abathanda ukwehluka ngoba kuveza ukuthi labo abangasabi futhi babe nesibindi ezindleleni zabo. Ngibuye ngakha i-tampung kwezinye izembatho zami eziphefumulelwe ukwakhiwa kwefenisha. Bengifuna ukukhombisa induduzo ngezingubo. Izindwangu ngayinye zikhethwe ngokucophelela. "
Ngesibindi ngokungathandeki, Kuthuthukile nokuhlelwa okufanelekile okubonisa ukucabanga okubonakalayo nokubalulekile, Imiklamo kaRooya yenzelwe umfazi ozethembayo futhi engesabi enye indlela yokuziphatha yakhe yokugqoka.
