Uphawu lobuhle
I-spktrm
Zonke iifoto ngu-Osvalddo Ponton
Amagama nguKatie Harley
Le veki ingamaNgqina ehlaziyiweyo kwishishini lobuhle - i-spktra, I-friendy yokuqala yobuqhetseba kuShushu ngentliziyo iphela, isuswe ngokusemthethweni nge-15 ka-Agasti. Ukuzihlaziya kwayo kukukhuthaza enye indlela ye-stereotypical bockpings itolikisa i-Enco yokuxhobisa, Apho isungula i-jasmine iglasi, I-Anniliisa Benston kunye ne-Ehile Luna youb Goa ubuhle obuqinisekileyo bokwahluka kwabantu abahlukeneyo nabasebenzayo. I-Spktrm's Reavires inqwenela ukutshabalalisa ubuhle obucacileyo obungenamsebenzi ngexesha elinye nokukhuthaza i-couhorts yazo.
"I-spktrm ime ukuze imele abantu bavela kuzo zonke iimvelaphi, kwaye onke amalungu e-spectrum yesini ngokunjalo,"Uchaza iJasmine. "Sikholelwa ukubandakanyeka njengezimvo, kwaye loo nto ifikelela ekwenzeni iimveliso zethu zifumaneke kuye wonke umntu ofuna ukuzithenga. Sifuna wonke umntu azive eboniwe kwaye axatyisiwe ngathi njengophawu. "
Ukuzinikela ekuchaseni nasekuncediseni inqaku elingasetyenziswanga yinkampani ye-spktmm. Ukufumana ithuba lokuvula le ngcinga ngaphakathi kwendawo yobuhle ikakhulu inyuka nge-co-i-Exer Ehile, Ngubani oveza imincili yakhe kunye nendlela omangalisayo ngayo ngokumangalisayo ngeendlela acinga ukuba negalelo kuluntu lwehlabathi lonke.
"Njengomfazi obephakathi kwazo ngaphandle, Imvakalelo yokungabalwa yinye endiyazi ngokusondeleyo,"Uyavuma. "Ukubaluleka kokuzibona ngokwakho zibhengezwe kwimithombo yeendaba kufundwe kakuhle kwaye kubhaliwe. Isenokubonakala ibuhlungu okanye ingena nzulu, Kodwa inyani yile, Yintoni esiyisebenzisayo enefuthe kumfanekiso wethu. Ukuzibophelela kwethu kwiimodeli ezingahambelaniyo kunye nokubandakanyeka ngokwenene kuyathetha ngqo kule. "
Kuluntu lwanamhlanje, Ilingana kuphela nokubona ubunye bobuso bokwenyani ukuba ngumzekelo weshishini lobuhle nangaphaya, apho i-Ehile, kunye neJasmine kunye ne-annilisa, zinomdla wokwenene malunga nengcinga yokufikelela, ukuhambisa inkanuko yendalo yeqela xa iyonke. "Siyavuya ukubonisa oku ngamaphulo azayo kunye neengcamango esinokukhanyisa amazwi ahlukeneyo,"Itsho i-Ehile. "Ukubandakanyeka kuthi hayi i-tagline okanye i-buzzword. Yinto esiyithabatha kakhulu kwaye sixoxa ngobude. Sifuna ukunceda ukugcwalisa izithuba zobuhle kweli shishini. " Ukufakwa kwimeko yesiqhelo kubalulekile kwimpumelelo ye-spktram, apho i-brand iceba ukubonelela ngobonelelo-mali olunika konke ukuze akhonze nabani na ojolise ekuvezeni kwaye acebise ubuhle babo nge-up-up.
I-Paraben yasimahla, Inkxwaleko-yasimahla kunye ne-PETA iqinisekisiwe zonke iimpawu iimpawu ze-spktrm ezinayo, Ngesiseko sabo sobulwele obonelela ngeenzuzo ze-hydrations nge-heluronic acid yimveliso yabo yeNkulumbuso. I-brand ijolise ekuhlakuleleni iintlobo ezahlukeneyo 50+ shades, ifezekiswe ngoncedo lwephulo. I-Brand idityaniswe kunye ne-LGBTQ yase-LGBTQ kwaye inyanzelekile ukuba incede imibutho exhamla abafazi abangafunekiyo, ngokunikela 10% yazo zonke iingeniso. Abasunguli abathathu baya kudala intsebenziswano ecaleni le mibutho ukuba baqinisekise ukuba iminikelo yabo iya kuvelisa umbono wanaphakade.
"Ubuhle bokuqala bokuqala kwaye kuphambili ngokuvelisa eyona mveliso ilungileyo yomthengi wethu,"Ukuthatha isigqibo se-Annistia. "Enye yeendlela esizimisele ukukwenza oku kukukhula ngeenkqubo ezikhawulezayo, njengeSephora ime. Le nkqubo iza kunceda ukuba iimveliso zethu zifumaneke kwilizwe lonke - zenza ukuba imveliso yethu ibandakanywe ngendlela yokufikelela kunye nokufumaneka. " Ukwenza imifanekiso emininzi yekhanka kunye nokuqhubeka nokusebenza neemodeli ezivuthiweyo kunye noluhlu olubanzi lweentlobo zomzimba yimiba yolwandiso lweBrand, Ukuyila umfanekiso obanzi umfanekiso oqinisekileyo woluntu lwanamhlanje owenza ukuba uluntu lubukeke kwaye lucinge, "Wowu, Ndifuna ukubona ngakumbi loo nto!"
"Sihlala sifuna iindlela zokwandisa kwaye zibhetele zimele abaxhasi bethu kuba, Kwi-spktrm ubuhle, Sinengqondo. <3"
