ThreeThreeFourSeven

ThreeThreeFourSeven is a small Montréal based fashion brand, brought to life by Creative Director Courtney Pedersen and is characterized by its quirky, ethical values – concurrently carrying an original and artful methodology to design. Created with intelligence and a sound understanding in relation to construction, ThreeThreeFourSeven concentrates on slow fashion, crafting one-of-a-kind pieces, which is achieved through provocative, multi-media content.

The brand’s brainchild enrolled at Kootenay School of the Arts where she studied Textiles, which was later followed by Fashion Design located at Lasalle College. 在 2015 Pedersen made her Mtl unveiling at Festival Mode Design and since this time has undertaken an exploration into the creative industry, discovering innovative methods to exhibit her work. “I started my own label because I wanted creative control” explains Pedersen, “and to be able to create my own little world and project those inner fantasies outward.” Each garment and unique project that is created experiences a DIY and intuitive process, which is mindful and accompanied by a compelling narrative that takes into careful consideration of life after the design questioning the relationship we have with our clothing.

Materials that have been pre-loved at an earlier stage are therefore reconditioned and independently designed and deconstructed. A significant part of the label’s identity is its affiliation with being ethically minded, where the garments you see throughout Pedersen’s portfolio are always reconstructed from previous items. “I'm quite stubborn and adamant in being sustainable to the point that I would accept limitations on my success” she admits. “It's really not about the bottom line, and I think that's quite different in a saturated and highly competitive industry like fashion.”

The appearance of being recycled gives the clothing an individual quirk and cleverly carries an unorthodox thus feminine aesthetic that is worthy of editorial status. ThreeThreeFourSeven plays less emphasis on the production and consumption of fashion and instead addresses the importance of the design process and evolution, where the brand is additionally mindful of the emotive and fairytale aura that the garments instill.

“当我通过摄影或电影将我的衣服置于背景中时, 我总是试图获得一种逃避现实的感觉. 我希望我的作品能让人们从困境中得到一点喘息的机会，有片刻的时间来逃避现实，去追寻梦想。”这种逃避现实的感觉体现在反复出现的、明显的女性化和浪漫的审美中，这种审美体现了该品牌的个性, 不断发展的技术.

Concerning the designer’s current collection, she describes how she “loves the more sculptural offerings of the flouncing and the softer more fluid side of the ruffles. The movement of the silk ruffles especially is divine. As soon as you put on those ruffled dresses, you feel like you are floating on air.”

Clothes that emit a fairytale feel, while committing to a sustainable way of thinking – that’s ThreeThreeFourSeven.