Tory Burch op Mercer

Wurden fan Matthew Burgos

Rinne yn de nije Tory Burch winkel by 151 Mercer yn New York City is sa noflik en stylich as jo soene ferwachtsje fan 'e ûntwerper. lykwols, de klant fan it merk sil fuortendaliks in dúdlik ferskil fernimme. Wylst se meie ferwachtsje handbags, accessoires, en skuon, de wierheid efter it display, ynklusyf it thús-infused ynterieur, echoet in testamint dat al lang diel útmakket fan it DNA fan har merk: Tory's djippe leafde en ynset foar New York City.

"Ik koe net mear optein wêze oer ús Mercer Street-winkel. It is in evolúsje fan ús retail-estetyk, en ik hâld fan it kreative proses, in moderne romte kombinearje mei hantekening dekorative eleminten en details dy't my persoanlik binne. De lokaasje yn 'e binnenstêd fielt as in thúskomst, just a five-minute walk from where we opened our first boutique on Elizabeth Street," describes Tory Burch, the Executive Chairman, and Chief Creative Officer.

Like the brand's collections, the location infuses storytelling with the distinctive aesthetics drawn from the modern perspective of design and Tory's upbringing. Moving into the spaces, oak, rattan, and brass in a spectrum of finishes and tones clamber the surroundings and create a sense of home away from home. During the walkthrough, one may graze their fingers over the snake-leather 151 Mercer-embossed shoulder bag exclusively crafted for the boutique in the SoHo neighborhood. The unstructured silhouette of the bag contrasts with a voluminous shape, rounded seams, and slender string straps that adjust, transforming it from a shoulder bag to a crossbody and vice-versa.
Next to this bag sit the limited-edition Lee Radziwill Double Bags. The German Napa leather and suede glimmer under the bask of the warm light sprawling across the space, a sacred show to the eyes' penchant for luxury and elegance through the bag's softly deconstructed shape that mixes multiple layers and materials. Paying homage to Lee, the younger sister of Jackie Kennedy Onassis, it also references the idea of jacket collars, wearable opened, semi-buttoned, or fully closed; and comprises five compartments to allow personal function according to the clientele's needs. Speaking of personalization, the limited-edition bag can be monogrammed and dated, and each product will be numbered as there are only twenty-five of each style.

As one continues to marvel at the reflective environment Tory Burch summons, the three-floored edifice houses distinctive identities that fall in sync. A specially designed parquet pattern floor, made with wood and ceramic, leads the ground floor along with baskets suspended from the ceiling, forming a canopy of natural texture above handbags and accessories. It rehashes Tory's memories of woven baskets from all corners of the world that hung from the kitchen ceiling in her childhood home in Valley Forge, Pennsylvania. Beyond, a wicker honeycomb structure, inspired by Tory's own bee apiary in Antigua, masks over the handbags, small leather goods, jewelry, and personal objects she has collected.

The second floor features footwear and Tory's Home collection. The shoe salon curves into a circular room. The heart of which is a ceramic chandelier, ûntworpen troch Francesca DiMattio as ûnderdiel fan har ethos om tradisjonele noarmen fan froulikens út te daagjen, dy't boppe a hinget middelste bank, opknapt yn vintage patchwork quilts fan antike merken. Beyond, stikken út 'e Home-kolleksje presintearje harsels yn in kabinet ynspireare troch in vintage kast yn Tory's hûs. By de lêste halte, de tredde ferdjipping host klearebare stikken fan 'e boutique mei in oantinken oan in wenkeamer fia de geometryske yndieling, rôze lap werom, floral chintz sofa, en fet plafond patroan.

In hân-hammered metalwork Tree of Life motyf linen trap. Tory hat altyd fassinearre west troch syn symbolyk fan fernijing, ivichheid, en groei, lykas sjoen yn ferskate kultueren dating werom 4,500 jierren. Se ropt har earbied op foar rike ferhalen dy't it optimisme belibbet, freugde, en tiidleazens. Dizze trije leauwen registrearje de boutique en de arsjitektuer as in petear tusken âld en nij, minimaal en maksimum, boukundich en dekorative. De iepening fan 'e winkel lit de ynset fan it merk sjen wêr't it syn begjin hie. Chief Executive Officer Pierre-Yves Roussel beklamme dat it merk sil bydrage oan 'e pleatslike mienskip troch gearwurkingsferbannen, events, en donaasjes. "As in New York merk,wy sette ús yn om ús rol te spyljen yn it oplibjen fan ús stêd nei in ongelooflijk taai jier."