Beauty Brand
SPKTRM
Tag nrho cov duab los ntawm Osvaldo Ponton
Cov lus los ntawm Katie Farley
Lub lim tiam no ua tim khawv txog kev hloov pauv tshiab ntawm kev lag luam kev zoo nkauj - SPKTRM, lub ntiaj teb thawj hom kev zoo nkauj rau lub siab dawb paug tshem tawm cov tawv nqaij retouching, officially launched rau lub yim hli ntuj 15th. Nws qhov kev mob siab rau kev mob siab rau kev tawm tswv yim rau lwm txoj hauv kev zoo nkauj stereotypical hom transpires muaj peev xwm ua tau zoo, qhov twg founders Jasmine Glass, AnnaLiisa Benston thiab Ehile Luna pioneer qhov kev zoo nkauj tiag tiag ntawm ntau tus neeg sib txawv thiab siv tau. SPKTRM cov neeg tsim khoom kuj tseem xav kom rhuav tshem cov tswv yim zoo nkauj uas tsis tuaj yeem ua rau tib lub sijhawm txhawb nqa lawv cov pab pawg..
"SPKTRM sawv cev rau cov neeg sawv cev ntawm txhua haiv neeg, thiab txhua qhov chaw ntawm poj niam txiv neej spectrum ib yam nkaus,” piav txog Jasmine. “Peb ntseeg hauv kev sib koom ua ke raws li kev xav, thiab qhov ntawd txuas ntxiv ua rau peb cov khoom muaj rau txhua tus neeg uas xav yuav lawv. Peb xav kom txhua tus xav pom thiab muaj nuj nqis los ntawm peb ua lub hom phiaj. "
Kev mob siab rau kev sib tw thiab pab cov neeg tsis tau txais txiaj ntsig qhia lub plawv ntawm SPKTRM tuam txhab. Tau txais lub sijhawm los qhib qhov kev xav no nyob rau hauv qhov chaw zoo nkauj feem ntau resonates nrog co-founder Ehile, leej twg hu nws zoo siab thiab yuav ua li cas nws zoo kawg nkaus conglomerates nrog rau txoj kev uas nws xav tias yuav pab txhawb rau lub ntiaj teb no zej zog.
“Raws li ib tug poj niam uas tau nyob hauv cov kev cais tawm, kev xav tsis raug suav yog ib qho kuv paub intimately,”nws lees. "Qhov tseem ceeb ntawm kev pom tus kheej mirrored hauv xov xwm tau raug kawm zoo thiab sau tseg. Tej zaum nws yuav zoo li frivolous los yog txawm ntiav, tab sis qhov tseeb yog, yam uas peb noj muaj qhov cuam tshuam rau peb tus kheej. Peb qhov kev cog lus rau cov qauv uas tsis yog-retouched thiab ua kom muaj kev sib txuas lus ncaj qha rau qhov no. "
Hauv lub neej niaj hnub no, Nws tsuas yog tsim nyog kom pom qhov tseeb kev sib koom ua ke ntawm lub ntsej muag ua piv txwv ntawm kev lag luam kev zoo nkauj thiab dhau mus, qhov twg Ehile, nrog rau Jasmine thiab AnnaLiisa, muaj tiag passionate txog cov ntsiab lus topic, channeling ib tug natural mob siab rau pab pawg raws li ib tug tag nrho. "Peb zoo siab los qhia qhov no los ntawm peb cov phiaj xwm yav tom ntej thiab cov tswv yim uas peb yuav tsum tau nthuav tawm ntau lub suab sib txawv,” hais tias Ehile. “Kev koom nrog rau peb tsis yog ib lo lus lossis buzzword. Nws yog ib yam uas peb ua tib zoo tham thiab sib tham ntev. We want to help fill the beauty gaps in this industry.” To normalize inclusion is key to SPKTRM’s success, where the brand intends to offer an all-encompassing provision to serve anyone aiming to express themselves and enrich their beauty with make-up.
Paraben free, cruelty-free and PETA certified are all qualities the SPKTRM products possess, with their liquid foundation offering hydrating benefits through hyaluronic acid being their premier product. The brand aims to cultivate a variety of 50+ shades, achieved by the assistance of the campaign guarantors. The brand is affiliated with the LGBTQ community and is obligated to help organizations that benefit disadvantage women, by donating 10% of all profits. Peb tus tsim yuav tsim kev sib koom tes nrog cov koom haum no los lees paub tias lawv cov nyiaj pub dawb yuav ua rau muaj kev xav nyob mus ib txhis.
"SPKTRM Kev Zoo Nkauj yog thawj zaug thiab qhov tseem ceeb tshaj plaws txog kev tsim cov khoom lag luam zoo tshaj plaws rau peb cov neeg siv khoom,"Deciphers AnnaLiisa. "Ib qho ntawm txoj hauv kev uas peb npaj siab ua qhov no yog los ntawm kev loj hlob los ntawm cov kev pabcuam nrawm, zoo li Sephora Stands. Qhov kev pabcuam no tseem yuav pab ua kom peb cov khoom muaj nyob thoob tebchaws - ua rau peb cov khoom suav nrog los ntawm kev nkag mus thiab muaj. " Tsim cov duab sib tw ntau dua thiab txuas ntxiv ua haujlwm nrog cov qauv paub tab thiab ntau yam ntawm lub cev yog cov yam ntxwv ntxiv ntawm kev nthuav dav hom, tsim cov duab zoo uas yog qhov tseeb sawv cev ntawm lub neej niaj hnub no uas ua rau pej xeem saib thiab xav, "Wow, Kuv xav pom ntau qhov ntawd!"
"Peb ib txwm nrhiav txoj hauv kev los nthuav dav thiab zoo dua sawv cev rau peb cov neeg txhawb nqa vim, ntawm SPKTRM Kev Zoo Nkauj, Peb Muaj Koj Hauv Siab. <3"
