Words by Katie Farley
Relax Baby Be Cool is an infectiously stylish, modern-day brand that is dedicated to all the timeless eccentrics. Established by Estonian-born mother and daughter creative duo, the unique, upcoming label fuses an assortment of colors and themes inspired by the Far East and European areas. Throughout their eclectic fashion collections, Relax Baby Be Cool heavily features an array of clashing prints that are adorned onto exquisite tailoring, made for both men and women. Their designs are exclusive, handmade, and truly one-of-a-kind, created from exotic cotton and crafted with cool air, impressive attention to detail, and above all, passion.
The brand’s philosophy is beautifully and poetically illustrated on their captivating online platform, which gives the reader an insight into Relax Baby Be Cool’s authenticity…
“From the henna hands in the bright stalls of Jakarta, in the torn mochila over Singapore and Amsterdam, through the blue eyes of relentless seas with Estonian roots of knowledge and experience, Sparked from a situation, ironed with love, touched by the hands of a little magic, and pushed by the mountain.”