All Photos Shot for Gentle Monster
Teams Credits Directed by Florence Tétier / Photographed by Nicolas Coulomb / Styled by Georgia Pendlebury
Words by Katie Farley
Originally established in 2011, Gentle Monster is a South Korean luxury eyewear brand. Founded by former English teacher Hankook Kim, together with Jae W Oh, the label is stylishly defined by its experimental and unique, boundary-pushing designs that are the perfect fit for every face. With creativity, technology, and purity of design being the house’s philosophy, Gentle Monster proposes an avant-garde take on contemporary eyewear innovation.
They can thank South Korean actress Gianna Jun for the brand’s original success, which elevated to new heights after she stepped out wearing a pair of their sunglasses in the popular drama “My Love from the Star”. Since then, Gentle Monster’s status has soared, particularly throughout South Korea, China and most recently, amid the United States. With many artistic collaborations from actress Tilda Swinton to influencer Amiee Song and brands, such as Hood by Air and Henrik Vibskov, Gentle Monster is not only keeping Korean fashion firmly on the map, they are additionally expanding their name to an international clientele.