All Photos by Osvaldo Ponton
Words by Katie Farley
This week witnesses a refreshing revolution amid the beauty industry – SPKTRM, the world’s first beauty brand to wholeheartedly eliminate skin retouching, officially launched on August 15th. Its inspirational dedication to proposing an alternative to stereotypical beauty brands transpires an empowering quality, where founders Jasmine Glass, AnnaLiisa Benston and Ehile Luna pioneer the authentic beauty of more varied and applicable individuals. SPKTRM’s creators additionally aspire to annihilate improbable beauty ideals at the same time as encouraging their cohorts.
“SPKTRM stands for representation of people from all backgrounds, and all parts of the gender spectrum as well,” explains Jasmine. “We believe in inclusivity as an ideology, and that extends to making our products available to everyone who wants to purchase them. We want everyone to feel seen and valued by us as a brand.”
Paraben free, cruelty-free and PETA certified are all qualities the SPKTRM products possess, with their liquid foundation offering hydrating benefits through hyaluronic acid being their premier product. The brand aims to cultivate a variety of 50+ shades, achieved by the assistance of the campaign guarantors. The brand is affiliated with the LGBTQ community and is obligated to help organizations that benefit disadvantage women, by donating 10% of all profits. The three founders will create a partnership alongside these organizations to certify that their donations will generate an eternal impression.
“SPKTRM Beauty is first and foremost about producing the very best product for our consumer,” deciphers AnnaLiisa. “One of the ways we intend to do this is by growing through accelerated programs, like Sephora Stands. This program would also help make our products available nationwide – making our product inclusive by way of access and availability.” Creating more campaign images and continuing to work with mature models and a wide range of body types are additional aspects of brand expansion, designing comprehensive imagery that is an authentic representation of today’s society that makes the public look and thinks, "Wow, I want to see more of that!”
“We're always looking for ways to expand and better represent our supporters because, at SPKTRM Beauty, We Have You In Mind. <3”