Uhlobo lobuhle
I-SPKTRM
Zonke izithombe ngu-Osvaldo Ponton
Amagama kaKatie Farley
Kuleli sonto oFakazi bangoFakazi abaqabulayo phakathi kwemboni yobuhle - Spktrm, Umkhiqizo wokuqala wobuhle bomhlaba wokuqeda ngenhliziyo yonke isikhumba, Kwethulwe ngokusemthethweni ngo-Agasti 15. Ukuzinikezela kwayo okuhlotshaniswa nokuphakamisa enye indlela yemikhiqizo yobuhle emihle idlulisela ikhwalithi yokunikeza amandla, lapho abasunguli bengilazi ye-jasmine, U-Annaliisa Benston no-Ehile Luna baphayona ngobuhle obuqiniso bokunye okuhlukahlukene futhi okusebenzayo. Abadali baka-Skktrm ngokuya ngokwengeziwe bafisa ukuqothula izinhloso zobuhle obungenakuphikwa ngasikhathi sinye njengokukhuthaza amathonde abo.
"I-SPKTRM imele ukumelwa kwabantu abavela kuzo zonke izizinda, nazo zonke izingxenye zobulili obuhle futhi,"Kuchaza uJasmine. "Sikholelwa ekuhlanganiseni njengomqondo, futhi lokho kufinyelela ekwenzeni imikhiqizo yethu itholakale kuwo wonke umuntu ofuna ukuyithenga. Sifuna wonke umuntu azizwe ebonwe futhi ebaluleke ngathi njengophawu. "
Enikelwe ekuphambukayo futhi esiza abaphansi abawubonisa izinhliziyo zenkampani ye-SPKTRM. Ukuthola ithuba lokusebenzisa lo mbono ngaphakathi kwesikhala sobuhle ikakhulukazi esisebenzisana nomsunguli ehile, Ngubani ovumela injabulo yakhe nokuthi wahlangana kanjani kahle ngezindlela acabanga ngazo ukufaka isandla emphakathini womhlaba wonke.
"Njengowesifazane oke waba phakathi kwezinto ezifakiwe, Umuzwa wokungabalwa ngumuntu engimaziyo ngokuseduze,"Uyavuma. "Ukubaluleka kokuzibona kuboniswe kwabezindaba kufundwe kahle kwabhalwa phansi. Kungabonakala kungashintshi noma kungajulile, Kepha iqiniso likhona, Esikudlayo kunomthelela esithombeni sethu. Ukuzibophezela kwethu kumamodeli angabhekwanga futhi nokubandakanya okubandakanya ngempela kulokhu. "
Emphakathini wanamuhla, Kuyalingana kuphela ukubona ubumbano obuqiniso bobuso obukhonjisiwe phakathi kwemboni yobuhle nangale kwalokho, lapho i-ehile, kanye noJasmine no-Annaliisa, zinothando lwangempela ngomqondo oyisisekelo, ukuhlela inkanuko yemvelo yeqembu iphelele. "Siyajabula ukukhombisa lokhu ngemikhankaso yethu ezayo nemibono esinazo ukukhanyisa amaphimbo ahlukahlukene,"Kusho u-Ehile. "Ukubandakanya kwethu akuyona umugqa we-tagline noma i-buzzword. Yinto esiyithatha ngokungathi sína kakhulu futhi sixoxe ngobude. Sifuna ukusiza ukugcwalisa izikhala zobuhle kulo mkhakha. " Ukufaka ukufakwa okujwayelekile kubalulekile empumelelweni yeSpktrm, lapho uhlobo lomkhiqizo luhlose ukunikela ngelungiselelo elihlanganisa konke lokusebenzela noma ngubani okuhlose ukuziveza futhi ucebisa ubuhle babo nge-make-up.
Mahhala, I-Cruelty-free ne-peta eqinisekisiwe zonke izimfanelo imikhiqizo ye-SCKTRM ayinayo, Ngesisekelo sabo se-liquid sinikeza izinzuzo zokusebenzisa nge-hyaluronic acid ngokuba ngumkhiqizo wazo uNdunankulu. Umkhiqizo uhlose ukuhlakulela izinhlobo ezahlukene 50+ izithunzi, kutholwe ngosizo lwabaqiniseki labaphathi bomkhankaso. Umkhiqizo uhambisana nomphakathi we-LGBTQ futhi ubophekile ukusiza izinhlangano ezizuzisa abesifazane bezinzuzo, Ngokunikela 10% yazo zonke inzuzo. Abasunguli abathathu bazokwakha ukubambisana okuphathelene nalezi zinhlangano baqinisekise ukuthi iminikelo yabo izokhiqiza umbono waphakade.
"Ubuhle be-SPKTRM buqala futhi bubaluleke kakhulu ngokukhiqiza umkhiqizo omuhle kakhulu wabathengi bethu,"Deciphers Annaliisa. "Enye yezindlela esihlose ukuyenza lokhu ngokukhula ngezinhlelo ezisheshayo, NjengoSephora imi. Lolu hlelo luzosiza futhi ukwenza imikhiqizo yethu itholakale ezweni lonke - okwenza umkhiqizo wethu uhlanganise indlela yokufinyelela nokutholakala. " Ukwakha izithombe zomkhankaso eziningi futhi uqhubeke nokusebenza ngamamodeli avuthiwe kanye nezinhlobonhlobo zezinhlobo zomzimba yizici ezengeziwe zokunwetshwa komkhiqizo, Ukuqamba izithombe eziphelele okuyisimangaliso sangempela somphakathi wanamuhla owenza umphakathi ubonakale futhi ucabange, "Hewu, Ngifuna ukubona okuningi kwalokho!"
"Sihlala sifuna izindlela zokwandisa nokumelela kangcono abasekeli bethu ngoba, E-SPKTRM Ubuhle, Sinawe engqondweni. <3"
