marca
MAX.TAN AW18/19
ÍDOLOS
Palavras de Katie Farley
MAX.TAN é uma dicotomia inspiradora de excelência contemporânea com uma estética e um toque artístico de vanguarda que captura instantaneamente o olhar do espectador. Uma marca de moda emergente que hasteia a bandeira de Singapura desde a sua criação em 2010, MAX.TAN pode ser identificado por seus cortes de inspiração asiática, que são frequentemente modelados em sua assinatura monocromática e características geométricas marcantes que são usadas por mulheres e admiradas por homens.. Com uma vibração andrógina perceptível que combina com uma geometria suave, a marca prospera brincando com linhas memoráveis e desenvolvendo conceitos simples, resultando na etiqueta ilustrando silhuetas que escondem o corpo do usuário e evocam uma forma totalmente nova.
Explorando conceitos minimalistas, cada uma das ofertas de alfaiataria do designer desperta um mundo de serenidade matizado com um zeitgeist rebelde. Overriding elements of masculinity and femininity are unapologetically addressed amongst every collection. Creatively enhanced with a dose of contemporary art, MAX.TAN’s looks experiment with a cohesion comprising of volume, modified shapes and use, oversized, undersized, deconstruction, reconstruction, and transformation. These collective dynamics shape the first chromosome of the label.
So what differentiates MAX.TAN from other upcoming designers? – “A lot of press and buyers have said that the design approach is very Asian but cannot seem to put a finger to which part of Asia it is” explains the creative director. “I guess being based in a cultural melting pot such as Singapore has allowed me to fused and work seamlessly between references be it East or West. Ao mesmo tempo, I think this is what makes my work different from others.”
Despite not being in the fashion circuit for long, the designer continues to evolve his aesthetic. “In my earlier works, I exercise an Asian perspective and cut on stereotype Western-style garments by deconstructing and reconstructing them. More recently, I have flipped the process around; updating traditional Asian garments with a contemporary twist.” MAX.TAN’s current Fall/Winter 2018-19 womenswear line entitled “’IDOLS” radiates a beautiful nonetheless dramatically haunting feel that is abundant with long draping’s, unusual textures and has an edgy, ethereal feel that is wonderfully enchanting. “I love the spray paint ombre effect on some of the garments” explains the designer, “junto com a calça sarongue reformulada em voile, mangas alongadas de ópera chinesa em tops de voile de lã. Para magia da moda discreta, não procure mais, MAX.TAN.
